Praised and awarded media art with Sound Shower®
Media art, generated by the interplay of picture, sound and environment, is an experience that communicates to all of our senses. Image and sound are the paints and brushes of this form of art. Directional sound has opened a new world of possibilities in this field. Pro AV Art Oy, a company providing technology for the world's leading media artists, counts on Sound Shower® by Panphonics for directional sound.
Optimal technology for challenging environments
Sound Shower® by Panphonics has been a great discovery for both Pro AV Art and its clients. The technology works wonders in media art, enabling the creation of very interesting artwork and solutions that used to be beyond the reach.
Just like any other piece of art, a media art installation is the outcome of the artist's creative vision. The challenge of Pro AV Art is to find the best technical solution for the perfect delivery of the artistic expression. Every work of art has its unique requirements, which must be fulfilled by finding and combining the optimal technologies, together creating a harmonic ensemble of sound and image.
The great advantage of Panphonics Sound Shower® is how the technology works in acoustically demanding environments. The media art installations are often set up in museums with lot of echo and sometimes various installations in the same, limited space. Sound Shower® by Panphonics delivers the sound exactly where it is needed, avoiding disturbance and interference between the different installations.
Making an impact with illusion of space
A recent example of creative use of directional sound is the Restaurant Symposium, an installation created by the Finnish media artist Markus Kåhre, with technology provided by Pro AV Art. This tribute to Plato's classical work combines video screens with directional sound by Panphonics to create an illusion of a restaurant space where the visitor can sit down and listen to influential, contemporary cultural persons sharing their thoughts around love.
With Sound Shower® by Panphonics, Pro AV Art and Markus Kåhre have been able to create a virtual, yet authentic restaurant space, where the listener can clearly catch all the nuances of the delicate conversations. The result is a compelling work of art and one of the finest video installations of all times in Finland, as described by the leading critics of the country.
Prize-winning media art with Sound Shower®
In order to keep the focus on the content of an installation, the technology solutions created by Pro AV Art are aimed to go practically unnoticed. Thus, the discreet design and reduced size of the Sound Shower® by Panphonics are yet another advantage of this technology.
Pro AV Art provided the technology for the world famous media artist Susan Philipsz, using hidden Sound Shower® elements in her voice installation at the Helsinki Railway Station, bringing her the highly respected Turner Prize for media art.
With Panphonics Sound Shower, Pro AV set up the technology of the installation creating a whispering effect with hidden technology in the station hall. Panphonics Sound Shower® elements were installed in the lower edge of the ceiling in order to deliver a sound along the ceiling arch to the other side of the hall space, causing a strong impact on the audience that stopped to listen.
Growing demand for directional sound
According to Pro AV Art, the media artists around the world are now discovering the vast possibilities of directional sound, which is shown as a growing demand for this technology. The suitability of Sound Shower® by Panphonics for media art makes this a supreme technology for the most creative works of art; with Panphonics Sound Shower®, Pro AV Art will be creating the virtually impossible for the world's leading media artists.
Panphonics is the world's leading provider of directional audio speakers. Founded in 1997 and headquartered in Finland, Panphonics delivers targeted audio solutions for acoustically demanding applications. Panphonics Sound Shower® directional audio speakers can be found in banks, retail stores, digital signage projects, museums, information kiosks, service stations, theaters, and offices throughout the world.
About About Pro AV Art Oy
Pro Av Art Oy specializes in providing services to museums, galleries and media artists, helping them find technical solutions and display devices suitable for their About Pro AV Art Oy needs. Pro AV Art's technical solutions have been used in installations in the world's most important museums of modern art: for Aernout Mik and Salla Tykkä at MOMA, New York, and for Eija-Liisa Ahtila at Tate Modern in England, for example.